Interview from Stack
"It didn't really start out as a graphic design magazine – it started more to showcase what the printers could do back then, or what desktop publishing could do back then. Then when desktop publishing moved to more of a graphical base, so too did the magazine."
"I guess the difference between this generation and the generation is our ability to adapt, and people now are always changing to make things happen."
A fairly short interview with Chris Ng, director of Idn magazine but is packed with interesting information and views. Ng covers a lot of topics relevant to my project, including the intentions and philosophy of the magazine. As seems to ring true with most of the stylepress magazines I've looked into so far, the emphasis is on having an experimental space, to showcase new ideas, techniques and strategies. Also explained are how reader interactions with the magazine also are thought out, with sometimes innovative solutions such as having extra copy on the front cover to compensate for the 'protected' position that retailers often place Idn and less linear page structure to aid how a reader flicks through or goes back to reference a stylepress magazine.
Interestingly Ng also states that Idn is paid for completely by subscriptions and cover price allowing no advertisements, though he seems to welcome their addition.
No comments:
Post a Comment