Meggs History of Graphic Design

Meggs' History of Graphic Design
Fourth Edition
Phillip B. Meggs
Alston W. Purvis
2006 John Wiley & Sons Inc
Hoboken, New Jersey

Key Notes:

Pg 161-165
The Rise of American editorial and advertising design.

The first pictorial magazine was the Harpers New Monthly published in 1850 as a 144 pages of "serialized Englished fiction" and "numerous woodcut illustrations", was accompanied by a Harpers Weekly and had other editions added later for woman and youth markets.

Magazines push print technology to evolve and they evolve alongside:
- Halftone printing, 1887.
- Two colour printing, 1893.

The development of magazines closely tied to the development of advertising agencies.

Pg 383-389
An editorial design revolution.
Editorial design after decline.

"Over the course of the 1950s a revolution in editorial design occurred, spurred in part by the design classes Brodovitch taught." - pg384

"Examine each problem thoroughly, develop a solution from the resulting understanding and then search for a brilliant visual presentation."  - pg384